超实用的Adsense收入计算器Adsense Calculator

getvm 科技资讯 2个月前 (02-13) 阅读(260) 评论(0)

超实用的Adsense收入计算器Adsense Calculator

工具地址: https://www.whoisua.com/cn/adsense-calculator/

本AdSense收入计算器是一款帮助站长预估Adsense联盟收益的工具。

AdSense统计表格里,有7个指标,分别为:网页浏览量,展示次数,点击次数,网页RPM,每千次展示收入,Active View可见率,估算收入。如下图所示:

超实用的Adsense收入计算器Adsense Calculator

网页浏览量,这个好理解,就是网页的被访问次数,即是大家说的PV。

展示次数,AdSense这里的展示次数,不是网页的展示次数,而是广告的展示次数。例如一张网页里有两个AdSense广告,那么网页浏览量为1的时候,这个“展示次数”就是2了。我觉得,这个“展示次数”的名称改为“广告展示次数”更好被人理解。

网站RPM与每千次展示收入不同

RPM的全称是“Revenue Per Thousand (ad impressions)”,意思是每千次(广告收入)。

不过这里的“网页RPM”和“每千次展示收入”有所区别。

“网页RPM”是每千次网页展示的收入,而“每千次展示收入”则是每千次广告展示的收入。由于广告展示量总是要比网页展示量要多(当网页只放一个广告时,两者相同),因此,“网页RPM”总是要比“每千次展示收入”要高一些。

广告每千次展示收入的计算方法是:用您的估算收入除以您收到的广告展示次数,然后乘以 1000。

Ad RPM = (估算收入/广告展示量) * 1000

例如,如果您预计能够通过 45,000 次广告展示获得 180 美元的收入,则您的广告每千次展示收入为 ($180/45,000) * 1000,即 4 美元。

网页RPM = (估算收入/网页展示量) * 1000

例如,如果您预计能够通过 40,000 次广告展示获得 180 美元的收入,则您的广告每千次展示收入为 ($180/40,000) * 1000,即 4.5 美元。

Active View 可见率是什么

其实,我到现在也不太明白Active View 可见率是怎样计算出来的,只是模糊的了解它是用来衡量有多少广告被访客看见了的指标。例如50%可见率表示100个广告有50个被访客看到了的意思。这么说来,Active View可见率越高,点击次数就将会越高。

关于Active View可见率的指标,AdSense的解释是:

可见展示次数在所有可衡量的展示次数中所占的百分比。此指标仅包括来自常规 AdSense 内容广告、AdSense 视频广告和 AdSense 游戏广告单元的展示次数,但不包括来自链接单元的数据,也不包括来自 DFP 广告管理系统标准版动态分配的数据。
所有可见广告都是可衡量的,因为如果广告不可衡量,您将无法确认该广告是否满足可见条件。例如,假设您的网站上的广告有100次可衡量的展示。这就意味着可供Active View代码衡量是否可见的展示次数是100次。如果这 100 次展示中仅有 10 次属于可见展示,则该网站的 Active View 可见率是 10%。

估算收入不是最终收入

估算收入,简单来说就是预计的收入,等这个月结束的时候,会变成你真正的收入,进入到“当前余额”了。

AdSense帮助里解释,估算收入是“您的帐户在所选时间段内的余额。这笔金额是估算值,可能会在每个月末我们确认您的收入时有所变动。”

点击率从AdSense统计表里去掉了

CTR是Click through rate的缩写,也就是所谓的点击率。

广告点击率是大家最为关心的指标之一,adsense新版里竟然在统计表格里把它给去掉了,实在令人想不透。

点击率现在要通过简单计算才能知道了。计算公式为:

点击率 = 点击次数/网页浏览量

google Adsense的CTR多少算正常?基本认为: 一般的点击率大概在0.01-3%之间,常见的点击率大概在0.3%前后。

When do you Need AdSense Calculator?

You own a website and its up and running and getting a reasonable amount of traffic. Now comes the time when you want to allow advertising companies to advertise their products and sites on your website. If you opt for Google AdSense, then you would need to use an AdSense Calculator to calculate your earnings.

Google is the most popular search engine in use worldwide. Every website master and owner wants to get their website indexed and ranked by Google. What this means for the site master is that Google has recognized the website and is ranking it in its search engine.

Once Google indexes and ranks a website, the next step would be to get ads on it. Some sites owners expect their websites to start making money although they are not in the e-commerce business. For example, you have a blogging site which you are regularly updating and have some followers. Business houses would be interested in placing ads on your website. It is not limited to blogging sites, as any site regardless of its visitors will interest ad places if they see potential in the Internet site of generating traffic to their sites. Ad places look at the traffic to a website and its location. If it sells products in the area targeted by the website, it will be interested in placing ads on it.

What is AdSense?

Google launched AdSense in 2003. The Gmail team was responsible for launching the idea which has become a profit making business for Google. Google AdSense is a cost-per-click (CPC) advertising program for internet site owners and advertisers. Website owners need to insert HTML code in their sites which allow ads to appear on the site. The ads are relevant to the content and target audience of the site.

How does AdSence work

AdSense is right now the easiest way for website owners and bloggers to make money from their sites. Once you insert the AdSense code into your website, the Google spider crawl the site and examines the contents. Based on this information the Google checks the ads in its inventory and selects the appropriate ads for the site.

This works well for visitors to the site and the advertisers. For example, a visitor in Detroit reading about car tires repair shop would be interested in an ad selling tires in Detroit than where to buy flowers from.

AdSense ads don’t just appear on the home page of the site. Different ads can be placed on the content pages of the site. The ads will be based on the content of that page. Therefore don’t expect the same ads to appear on every page of a site.

AdSense for publishers

Advertisers who want Google to place their ads on websites have to choose which keywords they want to advertise on. An advertiser selling food products would bid on keywords like: “beverages, snacks, meat, vegetables, fruits, cold drinks, etc.”.

keywords. If it finds content matches with the advertiser’s, it will place their ad on that site next to the content matching any of the keywords.

To get more details on how much would Google charge to place your ad in its inventory will depend on your target market and ad type. An ad can be just content or image with content, only image or video.

How much does AdSense pay?

AdSense works on the pay per click (PPC) basis. So ad publishers get paid depending on how many clicks they got on the ads. The rate for PPC varies from a few cents to as high as $10. Ten to fifteen cents per click is a decent price.

The rates vary with the target sector of the sites. Some sectors get fifteen cents per click whereas another sector may be getting fifty cents per click. The more the demand for certain keywords, the higher will be the advertiser's rates.

You can get more information on AdSense by looking up: AdSense Calculator YouTube, how does AdSense calculate earnings, Google AdSense earnings per visitor and some other useful sites on AdSense.

Warning on AdSense

Once your site is getting AdSense ads there are certain rules that you should follow:

  • Don’t click on ads on your website
  • Don’t urge visitors to click on them
  • Don’t ask friends and relatives to visit your site and click on ads.

Remember Google search engines are smart and anyone trying to fool them is in for a harsh surprise. Google can easily trace false clicks and know how to do that. Therefore it’s advised not to ruin your reputation with Google by trying to fool it. Many people have tried these tricks and have been punished for it. No one should expect Google not to know how people will try to fool it to make money.

What is CTR on AdSense

In simple words, CTR is ‘click through rate.' For example, a page on your website is viewed 100 times a day by site visitors, and ten of them click on an advertisement. The click through rate would be:

  • CTR = Number of Clicks / Number of exposures. 10/100 = 0.1
  • CTR% = Number of clicks * 100 / # of exposures. 10 X 100/100= 10%.

Using AdSense Calculator

Every website owner who is hosting AdSense ads on his or her website has no idea of how many clicks on the ads were made by visitors; they have to depend on Google to inform them and pay them accordingly.

In case you are interested in calculating your expected AdSense earning you are free to use searchenginereports.net AdSense Calculator. This tool is available on the site under ‘Free SEO Tools.' Click on it and enter Daily Page Impressions, CTR%, Cost per click. The utility will quickly display:

  • Daily Earnings
  • Monthly Earnings
  • Yearly Earnings
  • Daily Clicks
  • Monthly Clicks
  • Yearly Clicks

This utility is a great help for webmasters and owners to calculate the website’s earnings.

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